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We believe stores are the future of retail

We believe great customer experiences are the result of every single detail being right in-store. We believe that when store teams are empowered and supported by technology to get the details right, the results can be spectacular.


We’re driven by our values

We’re truly collaborative

We really listen. Good ideas – from the StorIQ team and from our customers – are developed and brought to life.

We do what we say we will

We set high standards. We’re honest, clear and straightforward; we take ownership and we always deliver.

We want our customers to love us

We want to make our customers look great and we always aim to surprise and delight.

Our People

Amy Bastow b&w


Amy Bastow

Amy joined StorIQ to lead the next stage of the company’s growth. She is an expert in retail operations and has worked in leadership roles for multichannel retailers including Crew Clothing and John Lewis. She has a great track record of building teams to deliver growth. With strong tech, product and account management teams in place, we are anticipating exciting times ahead.
Peter Wake b&w


Peter Wake

Peter is an experienced software-as-a-service entrepreneur. He started building SaaS software before the term was even invented. His most successful venture to date is HR management platform TeamSeer, which he led from startup to become the UK’s leading absence management platform. Peter has even bigger plans for StorIQ as we build the world’s best retail operations platform.
Pippa Parker b&w


Pippa Parker

Pippa, and her Customer Success team, help our customers get the most out of StorIQ. She is an expert in supporting new customers through the onboarding process, and configuring the StorIQ platform to support their business. With a deep understanding of the importance of retail operations business process, she can help customers transform the way they work.

Our history

It all began with a conversation between old friends over a glass of wine. Peter had recently sold Teamseer, the software-as-a-service company he’d started 7 years earlier, and Amy had just started a new job.

Although she’d worked in retail for 15 years, her experience was online. She’d finally found a company prepared to give her responsibility for stores alongside the online business. There was just one problem. Amy’s experience in online retail meant she was used to real-time visibility. Of everything. She couldn’t understand how she was supposed to manage a store estate without being able to see what was going on in store.

Luckily, Peter was looking for something new to do – ideally in an underinvested space where mobile technology could transform outdated processes.  Retail operations looked perfect, and he built an early StorIQ prototype for Amy and her team – working with them and a small number of other beta customers to really understand how best to support store teams.

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