Edinburgh Woollen Mill

Edinburgh Woollen Mill uses StorIQ’s data driven approach to focus on retail execution and compliance.


The Edinburgh Woollen Mill (EWM), is a UK based retailer specialising in clothing, as well as home-ware and destination shopping for tourists. EWM operates nearly 500 stores across the UK.

StorIQ has enabled the retail team to drive performance by focusing on retail execution standards and compliance. Within two months of launching StorIQ, the team had achieved a noticeable improvement in VM consistency and store presentation standards. In addition, EWM use StorIQ’s reporting and analytic capability to increase the visibility of store level operational metrics. They are now better positioned to quickly identify and fix issues at store level.

“A key driver for this investment is ensuring the performance of our growing store portfolio through improved retail operations. It’s about consistency, compliance and continuously driving improvement. StorIQ’s platform allows us to monitor area performance with area managers and instantly bring up store reviews and visuals.”

– Jason Anderson, Managing Director, The Edinburgh Woollen Mill

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