30 November 2018
It’s been a difficult year in retail, with many well-known high street brands closing their shutters for good. That means, this peak season, it’s more important than ever for retailers to focus on brand, visual merchandising and in-store experience – not just to entice customers to part with their hard-earned cash in-store, but also to support their online channels.
That means store teams need to execute brilliantly – all the time. And the key to great execution is regular, digitised Area Manager visits.
Below we’ve listed 3 reasons why we think you should digitise your Area Manager visits for peak trading.
You’ve brainstormed, designed and signed off on your peak season window display months ago. You’ve picked a theme and chosen the colour scheme; you know what products you want to feature and how to use lighting to enhance your display.
Your design looked great on paper and even better on the 3-D mock-up but has that translated to the store window? Your London flagship store might be making headlines, but what about your store in Berlin?
Whilst your design may seem fool proof, there is still a lot that can go wrong. The Edinburgh store doesn’t have a mains connection in the window for fairy lights, Manchester’s grid won’t take the weight of the handbags that are supposed to hang from it and the window stickers never even arrived at the Truro store.
At StorIQ we believe that every store should be visited at least once during key trading periods. How do you measure up?
By collecting photos from store visits you can build a visual archive of your Christmas windows and POS so you can iron out any issues as quickly as possible, maximising your peak season trading.
At peak season, shop floors are crowded with shoppers anxious to nab the perfect gift – so store staff are busier than ever. They need to be spending their time on the shop floor but there are so many other events, foreseen and unforeseen, that can take up their time.
Perhaps they’re struggling to cope with online returns, maybe their POS graphics never arrived, or maybe they’re just short staffed.
It’s vital that there is clear and simple communication to and from stores. With a digital store review process, stores can easily flag issues to head office teams, and Area Managers can keep track of any problems that are raised and help to resolve them. Ultimately, freeing up valuable time for store teams on the shop floor.
At such a busy time of year, it’s important that Area Managers should spend their time supporting stores, not bogged down with admin.
Area Managers will want to visit all their stores at least once during peak season. A time consuming review process means that Area Managers are more focused on completing and submitting reviews as fast as possible instead of supporting their stores through the festive season.
Not to mention, a digitised review process means data. And lots of it.
Using data from StorIQ, we found that an estate of 500 stores generates approximately 250 store reviews per month. And if that data is not collated, analysed and stored within a software platform, it would be impossible to manage.
With a digital store review process you can use the operational data from the previous year’s peak season, to streamline next years operation and ultimately improve sales in store.
Need advice on digitising your Area Manager visits? You can send us an email to email@example.com and we’ll get back to you soon.