06 Sep 11 weeks to Black Friday…
The holidays are officially over – and it’s time to really concentrate on preparations for the coming peak Christmas trading period.
Many retailers have established peak planning routines in place, and if you’re a Retail Operations Manager, Area Manager or otherwise responsible for the performance of a store portfolio, you will certainly be used to gearing up your retail operations for the Christmas peak.
A survey from the Centre for Retail Research reported that UK Christmas spending hit a record £77bn in 2016. And nearly three quarters of that – or £56bn – was spent in stores.
Great shopping experiences are the result of every single detail being right, and effective peak planning means managing the detail right across the company – your store teams can only deliver a great shopping experience if they have the tools and information they need and they’re super clear on what they need to do when.
To help your peak planning this year, we’ve put together an e-book which outlines 7 ideas to help you get it right when it matters. You can click here to download your copy.
The good news is, you still have plenty of time.
Over the next couple of weeks, make sure you have a peak planning team in place with colleagues from teams across the business. Meet every fortnight, and share information and plans so you all know what’s planned and can highlight any problems. Get everyone clear on any coming IT changes and new product or service launches, and check that everyone understands the trading, promotional and marketing plans.
Compiling a Risk Log in an excel spreadsheet can help you be confident you’ve thought of everything that could go wrong, and – since you know something will go wrong at some point through Christmas – can help you make contingency plans. An Action Log can be a helpful tool to stay on top of the detail in your peak planning meetings, too – make sure you’re clear about who is responsible for specific actions, and they know the deadlines. And if you get both these documents in place now; you’ll save time next year too…
Start thinking about your store communication tactics now. Your store teams need to be empowered and supported to deliver the in-store execution standards you need. Whether it’s a conference, regional meetings, or a video cascade, start getting the content together now.
If you get the team together now, start getting the detail down on paper and start organising your store communication, your peak planning will be in good shape!
To download our Peak Planning eBook click here
And if you’d like to find out more about how StorIQ could help you, get in touch. Our mobile optimised, cloud based software helps our customers thrive in a multichannel world. We streamline store communications, task management, store reviews and photo uploads – simplifying processes to save time, increase visibility of store performance and provide greater clarity for both store and head office teams.