08 Nov Is your Christmas window a success?
In a survey analysing this year’s peak shopping season, Deloitte predicted that in 2017 holiday spending will be bucking trends. This year consumers only plan to spend one-third of their shopping budgets on holiday gifts, which will mostly be experience based, and for the first time, consumer spending online could exceed in-store.
It’s more important than ever for retailers to focus on brand, visual merchandising and in-store experience – not just to entice customers to part with their hard-earned cash in-store, but also to support their online channels.
But you knew that already. You brainstormed, designed and signed off on your peak season window display months ago. You’ve picked a theme and chosen the colour scheme; you know what products you want to feature and how to use lighting to enhance your display.
It’s 8 weeks until Christmas and soon the fruits of your labour will be in-store across the country, or even globally, if it isn’t already.
It’s time to breathe a huge sigh of relief, right?
Sorry, we’re not making it that easy for you. Your concept is on trend, your design is seamless, and the colour scheme is to die for, but the big question we want to ask is –
Do you know how well your design has been executed across your store portfolio?
Your design looked great on paper and even better on the 3-D mock-up but has that translated to the store window? Your London flagship store might be making headlines, but what about your store in Berlin?
Whilst your design may seem fool proof, there is still a lot that can go wrong. The Edinburgh store doesn’t have a mains connection in the window for fairy lights, Manchester’s grid won’t take the weight of the handbags that are supposed to hang from it and the window stickers never even arrived at the Truro store.
With 50+ stores in your store portfolio, it’s impossible to visit every store on launch day to make sure they’ve executed the design scheme correctly. But in this year’s uncertain retail climate, it’s more important than ever to ensure in-store execution is impeccable, and the shopping experience is seamless.
It’s time to embrace retail operations technology
We’re using technology in e-commerce, in signage and at point-of-sale so it makes sense that retail operations should go digital. At this time of year especially, it’s vital that visual merchandise and retail management teams can communicate easily to review window displays, set tasks and solve problems.
If retail is embracing technology, then why is email the most common channel of communication between visual merchandisers and store teams? In many cases, photo attachments aren’t compatible or don’t download. Photos can get lost in neverending email chains, or they can get deleted altogether.
Fear not – We have the solution!
At StorIQ, we believe great shopping experiences are the result of every single detail being right. We believe that when store teams are empowered and supported to get the details right, the results can be spectacular.
StorIQ Store View provides a collaborative platform for retail teams to share, manage and review in-store visual merchandising standards. A cost effective and time saving tool for VM and Head Office teams, Area Managers and Stores.
Next year, with StorIQ Store View, you can ensure your peak season visual merchandising campaigns are implemented efficiently and on time. The cloud-based software can track task completion, monitor campaign compliance and allow head office to understand what is going on across the entire store portfolio.
So, what are you waiting for? Click here to schedule a demo.