Thorntons uses StorIQ to cascade retail communications and drive staff engagement across their store estate.

Thornton's case study

Thorntons has been crafting chocolate since 1911 and now has a portfolio of more than 200 stores across the UK. Alongside investments in product development and brand marketing, Thorntons rolled out StorIQ as part of a programme of initiatives to drive communication and staff engagement across their store estate.

StorIQ gives the head office teams tools to quickly and easily cascade retail communications to stores, reaching all store colleagues with news, videos and trading updates. In addition, StorIQ Area Manager tools enable the Area Manager team to manage their store reviews and support their stores with clear feedback, helping to drive real improvements in store standards and customer experience.

“StorIQ has changed the way we communicate with stores. It’s helped us to connect with store teams and increase their engagement with in-store initiatives, at a very important time in Thornton’s development.”

Claire Tristram, Internal Communications Manager

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